Smiths Schoolwear

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Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person ('data subject'); an identifia- ble natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or so- cial identity of that natural person”.

This privacy policy sets out how Smiths Schoolwear uses and protects any information that you give when you use our in store or online services. Smiths Schoolwear is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our services, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

We may collect the following information:
Name and contact information including email address and telephone number Demographic information such as postcode, preferences and interests

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online/instore.


Our website uses cookies to keep track of your shopping cart. We use cookies to identify you so we can retrieve your information so you don't have to re-enter it each time you visit our site. If you would like to change your cookie settings you can do this at any time. Each browser is different, so go to the ‘Help’ menu of the browser you are using to learn how to change your preferences.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Our management system

The Customer Management System at Smiths Schoolwear records customer contact information to enable us to contact customers when an order is completed.

The system records all purchases. This is to assist customers with future purchases.
Data is stored indefinitely and customers may exercise their right to delete this information at any time. Customers who do not wish to open an account with Smiths Schoolwear will require a valid proof of purchase for any return/refund.

Contact Details of Data Protection Officer (DPO)

Molly Burton
25 Station Parade, Cockfosters Road, EN4 0DW.